We partnered with PUMA to create a set of sneakers inspired by the 911 Turbo. Popular period-specific paint colors. The iconic rear wing. Lightbars, interiors, and body lines. All used to create a collection of shoes as loud, fast, and captivating as the 911 Turbo itself. To top it all off, all 8 models of shoe SOLD OUT on the release day. Check out some of the press it garnered.
THE WORLD’S FASTEST SNEAKER PRE-RELEASE
We launched the collection in typical Porsche fashion - FAST. Hopeful buyers had only 2.7 seconds to select their pair. The same amount of time it takes the 911 Turbo to go from 0 to 60 mph. In the minuscule amount of time, 1,249 pairs were sold. Then the site crashed. Success.
With the onslaught of cooperative advertising surrounding Star Wars XI, the Porsche and Star Wars collaboration had to be more than a logo on a product. So we brought designers from both sides together to a design something truly unique – a Porsche-inspired spaceship.
AWARDS:
Webby Winner: Advertising, Media & PR in Auto & Auto Services
One Show Shortlist
Comm Arts Shortlist
PRESS:
Sometimes pressure to step away from rigid Corporate Identity pays off. This is some of the most fun and visually impactful work I’ve ever done in my many years working on Porsche. The response to the work has been just as positive.
There was some skepticism surrounding the range of the new Porsche Taycan. So we made a film to show just how far, fun, and fast you can go in the new all-electric sports car from Porsche.
Oh yeah. Keanu Reeves is in it. And Alex Winter.
To put it simply, just because it’s practical doesn’t mean it can’t be a Porsche.
On one Saturday, a giant wall of model cars – all for the taking – gave hundreds of shoppers a unique way to Sportscar Together.
Endurance racing is a hard sport to understand. But that doesn’t matter. It’s exciting as hell to watch.
A driver’s compulsion creates a surprising fashion dilemma, fixed only by a particular artisan and a few hundred glorious miles.
Unsuspecting customers come in expecting to receive their normal morning coffee. They end up getting something even more powerful.
In an effort to promote the new and always advancing Porsche 911, we were tasked with bringing technological innovation to print executions. Our solution – A hologram.
In order to get the hologram in as many hands as possible, we extended the reach by including it in direct mail.
Awards:
2016 Adweek Project Isaac Award: Brand Performance Invention for “Porsche 911 Hologram”
Press:
There are those who drive for a reason, and those who find a reason to drive. For them, there's the Porsche 911 GTS.
The Porsche Cayman GT4 is not for the masses but rather for a subset within a subculture. In “Rebels Race On,” we see what happens when this wild beast is contained in a society of affluence and conformity.
The Cayenne is certainly a suitable family vehicle. But it is a Porsche first.
